Behaviour Support Hub
A Visual Journey to Empowerment
Meet Behaviour Support Hub, a dynamic parent-led organisation providing practical support and advice to parent carers in Wales, specifically those raising children and young people with challenging behaviors. In the process of acquiring charitable status, the organisation, formerly known as “Challenging Behaviour Support CIC,” embarked on a transformative journey with myself. Our mission: to refresh their brand identity, expand their reach, and establish visual consistency across all marketing materials.
Behaviour Support Hub (BSH) is more than just a support hub; it’s a catalyst for positive change, empowering parents and carers through skill development, insight, training, and a robust peer support network. Our rebranding endeavour aimed to encapsulate these vital elements while preserving the rainbow symbol as a representation of ongoing transformation and lifelong change.
The challenges were twofold. Firstly, the existing logo was outdated, non-scalable, and failed to mirror the organisation’s aspirations. Secondly, the old branding lacked consistency across various platforms, from social media to PowerPoint presentations and stationery. On the website front, issues included diverse user needs, information accessibility problems, fragmented content, redundant sign-up forms, and the imperative for a more professional appearance to showcase their exceptional team.
Our strategic approach for the website design focused on simplifying navigation, consolidating information, and implementing clear color coding to spotlight different programs and their target audiences. The outdated logo underwent a transformative process, evolving into a dynamic representation of a rainbow “in motion” with symbolic elements of progress, central support hubs, and the celebration of neurodiversity.
Delving deeper into the logo design, the central point and semi-circles forming an “eye” speak to the organisation’s encouragement of parents and carers to celebrate the uniqueness of their children. Circles, representing unity, contribute to a sense of togetherness, echoing the support network, friendship aspects, and wellness elements of the business. The chosen sans-serif font, with its blend of rounded letters and edges, adds a friendly and confident touch, complementing the icon seamlessly.
The rebranding effort extended beyond the digital realm, encompassing full brand rollout on PowerPoint templates, roller banners, merchandise, posters, flyers, and more. The playful integration of rainbow arches from the logo into marketing collateral adds personality and vibrance, tying everything together seamlessly.
The refreshed brand image achieved a perfect balance—warm, professional, and aligned with the mission and target clients, while still paying homage to the organisation’s roots. The project was a resounding success, leaving the Behaviour Support Hub team eager to embrace their new identity.
Being part of this transformative journey was truly a pleasure, and I invite you to explore the vibrant visual transformation showcased in the images presented.
“We had the pleasure of collaborating with Emily Merchant for our charity’s recent rebranding project, and the experience has been nothing short of exceptional. She brought an unparalleled level of creativity, professionalism, and dedication to every aspect of the project.
From the beginning, Emily established a keen understanding of our charity’s values and mission, seamlessly incorporating them into the new brand identity. Her ability to translate abstract concepts into visually appealing designs truly sets her apart. She not only captured the essence of our charity but also managed to infuse it with a fresh and modern appeal that resonated with our audience.
Throughout the process, Emily exhibited flexibility and a strong commitment to meeting our specific requirements and deadlines. Her open communication and receptiveness to feedback ensured that our vision was realised beyond our expectations. Her attention to detail and passion for design were evident in every deliverable, from the initial concepts to the final products.
Thanks to Emily’s contributions, our rebranding efforts have not only gathered positive feedback but have also significantly enhanced our overall visibility and credibility within the community. Her work has undoubtedly left an indelible mark on our charity, and we are immensely grateful for the creativity and expertise she brought to the table.
We wholeheartedly recommend Emily to anyone seeking a talented, reliable, and visionary designer who can bring a charity’s essence to life through innovation. Her dedication and proficiency make her an invaluable asset to any project, and we look forward to collaborating with her again in the future.”