GRAPHIC DESIGN / ILLUSTRATION
Fysikal Family Chiropractic & Wellness
Derived from the Greek word “Fysikos” meaning natural and intuitive, Fysikal are a family clinic providing their clients with a ‘one-stop-shop’ approach to natural healthcare services.
Due to hold an open day for the launch of their clinic in October 2018, Fysikal reached out to me to help with their promotional and in-house marketing materials for the event. With a logo and website already in place but no set rules on styling, I had free reign to begin creating a visual language / visual template for the brand, which needed to be versatile enough to be used over a variety of different applications (both in print and online).
Using inspiration from elements present in both their logo and their website, I initially worked on an the main open day poster, roller banners for inside the clinic and gift vouchers for the event. Icons and illustrations were later used to add variety to the items, which have since been expanded into magazine adverts, social media graphics / banners and even a Christmas card.
With a solid visual foundation now in place, this new brand styling has the ability to be developed further as and when Fysikal need, and over a variety of marketing touch points.
We started working with Emily last month (Oct 2017) and she has been incredible. She has supported us at Fysikal Family Chiropractic & Wellness with our marketing & design and has produced a full range of materials from pull-up banners to flyers and posters, using our existing branding as a guide. Nothing has been too much trouble and she has been so speedy in dealing with our requests. She has also been on-hand to answer my website queries and has been an all-round gem! Thank you so much Emily. Looking forward to a long working relationship.Natalie Bullard