WHAT DOES A GRAPHIC
In my last blog post, “An Introduction to Graphic Design” I attempted to give a small insight into the typical world of a freelance graphic designer; what a graphic designer is, by general definition and what skills would help you to survive the industry with minimal headaches.
This time around, aiming to give you a little more insight into the world of graphic design, I thought I’d try to answer that all important question that often gets thrown around an awkward family meal / dinner party; so, what do you even do?! *insert awkward silence*
Let’s start with the basics…
A typical graphic designer will “do” a variety of things. Some will prefer to specialise and hone their skill in a particular area like logo design, some will choose to build their portfolio and work only within a certain sector e.g. healthcare / medicine and others, like myself, opt for an all inclusive “one-stop-shop” approach in order to be able to meet all of their clients graphic requirements.
The “one-stop-shop” approach for me is a great thing; the client can develop a relationship with you over multiple projects, they get to know your standard of work, and is reassured by understanding your approach and quality of work. Plus, one of my favourite things to do is work with a client from initial logo conception all the way through the brand roll-out process.
It’s an exciting journey for both the designer and the client in seeing the brand come to life step-by-step.
Ok, so what else?
If you’re not impressed already, you will be when you hear about all the multitasking we do! Aside from designing jaw-dropping projects for our clients, one of the main skills we need to possess (as touched upon in my previous blog) is expert communication and organisation; this saves us, and you, a lot of hassle later on down the line.
Good communication allows us to do our job with little stress. Whether it’s talking to a client about a brief, a project manager about deadlines or the print production team about ink levels and printing templates, it’s essential that our communication (and our attention to detail in a clients communication with us) is clear and well managed.
Organisation also plays a huge role in our ability to do our job properly. Every designer has their own workflow methods as to how they manage their projects; some use time management software, others organise their email in order of importance, but me personally, I’m all about the visuals and prefer to keep daily to-do lists alongside my larger group of ongoing projects.
I often feel that I should change my job title to “expert list maker” with the amount of coloured sticky notes I have flying around the place.
And where do us designers “do” our thing, you ask?
Working environments and/or places of employment of a graphic designer can vary. A design agency for example will employ a number of designers who work in an office environment, Monday to Friday with regular hours.
Freelance graphic designers such as myself however will typically work from home or a shared working environment and may be more inclined to keep longer / slightly irregular hours depending on our workload.
You may even spot me from time to time at a local cafe or IKEA (depending on my location), drowning myself in the free coffee refills and working up a storm on your logo project.
As a travelling designer, I make the most of my downtime by exploring a city or environment for some fresh inspiration and culture, or simply by driving to my next location!
Wow! So tell me how I can hire one of these graphic magicians!
Well *ahem*, you can start by chatting with me! Specialising in a range of disciplines including logo design, graphic design, website design and illustration, I’m confident that we’ll not only build a great relationship, but you’ll love your finished project.
Take a look through the website to find out a little more about me and my work, and if you’d like to get together for a chat – please get in touch!
Until next time,